Strategic Management of Technological Innovation 5th edition by Schilling Test Bank

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Product Description:

Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

Strategic Management of Technological Innovation 5th edition by Schilling Test Bank

Table of content:

PART ONE
Industry Dynamics of Technological Innovation
Sources of Innovation
Types and Patterns of Innovation
Standards Battles and Design Dominance
Timing of Entry
PART TWO
Formulating Technological Innovation Strategy
Defining the Organization’s Strategic Direction
Choosing Innovation Projects
Collaboration Strategies
Protecting Innovation
PART THREE
Implementing Technological Innovation Strategy
Organizing for Innovation
Managing the New Product Development Process
Managing New Product Development Teams
Crafting a Deployment Strategy

Product Details:

Language: English
ISBN-10: 1259539067
ISBN-13: 978-1259539060
ISBN-13: 9781259539060

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Strategic Management of Technological Innovation 4th edition by Schilling Test Bank

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