Integrated Marketing Communications Strategic Planning Perspectives 5th edition by Tuckwell Test Bank

This is completed downloadable of Integrated Marketing Communications: Strategic Planning Perspectives 5th edition by Keith J. Tuckwell Test Bank

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Product Description:

Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that students will quickly identify with.

Integrated Marketing Communications Strategic Planning Perspectives 5th edition Tuckwell Test Bank

Table of content:

Part I Understanding Integrated Marketing Communications
Chapter 1 Integrated Marketing Communications: An Overview
Chapter 2 Strategic Planning Principles
Chapter 3 Branding Strategy
Part II Planning for Integrated Media
Chapter 4 Advertising Planning: Creative
Chapter 5 Advertising Planning: Traditional Media
Chapter 6 Planning for Direct Response Communications
Chapter 7 Planning for Online and Interactive Communications
Part III Planning for Integrated Marketing
Chapter 8 Sales Promotion
Chapter 9 Public Relations
Chapter 10 Experiential Marketing, Events, and Sponsorships
Chapter 11 Personal Selling
Part IV Measuring Plan Performance
Chapter 12 Evaluating Marketing Communications Programs

Product Details:

Language: English
ISBN-10: 0134270371
ISBN-13: 978-0134270371
ISBN-13: 9780134270371

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Integrated Advertising Promotion and Marketing Communications 7th edition by Clow Baack Test Bank

Integrated Advertising Promotion and Marketing Communications 7th edition by Clow Baack Solution Manual

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