Marketing An Introduction 6th edition by Armstrong Kotler Trifts and Buchwitz Test Bank

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Product description:

The sixth Canadian edition of  Marketing: An Introduction  makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value–creating it and capturing it–drives every good marketing strategy.

Marketing An Introduction 6th edition by Armstrong Kotler Trifts and Buchwitz Test Bank

Table of content:

1. Marketing: Creating and Capturing Customer Value
2. Company and Marketing Strategy: Partnering to Build Customer Relationships
3. Sustainable Marketing Social Responsibility and Ethics
4. Analyzing the Marketing Environment
5. Managing Marketing Information to Gain Customer Insights
6. Understanding Consumer and Business Buyer Behaviour
7. Segmentation, Targeting, and Positioning
8. Developing and Managing Products and Services
9. Brand Strategy and Management
10. Pricing: Understanding and Capturing Customer Value
11. Marketing Channels
12. Retailing and Wholesaling NEW
13. Communicating Customer Value: Advertising and Public Relations
14. Personal Selling and Sales Promotion
15. Direct, Online, Social Media, and Mobile Marketing
16. The Global Marketplace NEW

Product details:

Language: English
ISBN-10: 0134470524
ISBN-13: 978-0134470528
ISBN-13: 9780134470528

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Marketing An Introduction 5th edition by Armstrong Kotler Trifts and Buchwitz Test Bank

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