Marketing Channel Strategy 8th edition by Palmatier Stern and El-Ansary Test Bank

This is completed downloadable of Marketing Channel Strategy 8th edition by Robert W. Palmatier, Louis W. Stern, Adel L. El-Ansary Test Bank

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Product Descriptions:

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.This program will provide a better teaching and learning experience for you and your students. Here  how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and view points from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

Marketing Channel Strategy 8th edition by Palmatier Stern and El-Ansary Test Bank

Table of Content:

Part I Introduction
Chapter 1 Understanding Channel Strategies
Part II Designing Channel Strategies
Chapter 2 End-User Analysis: Segmenting and Targeting
Chapter 3 Channel Analysis: Auditing Marketing Channels
Chapter 4 Make-or-Buy Channel Analysis
Chapter 5 Designing Channel Structures and Strategies
Part III Channel Structures and Strategies
Chapter 6 Retailing Structures and Strategies
Chapter 7 Wholesaling Structures and Strategies
Chapter 8 Franchising Structures and Strategies
Chapter 9 Emerging Channel Structures and Strategies
Part IV Implementing Channel Strategies
Chapter 10 Managing Channel Power
Chapter 11 Managing Channel Conflict
Chapter 12 Managing Channel Relationships
Chapter 13 Managing Channel Policies and Legalities
Chapter 14 Managing Channel Logistics

Product details:

Language: English
ISBN-10: 1138440868
ISBN-13: 978-1138440869
ISBN-13: 9781138440869

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