Test Bank For Small Business Management Entrepreneurship and Beyond 6th Edition by Timothy S. Hatten

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Product description

SMALL BUSINESS MANAGEMENT provides a balanced introduction to both entrepreneurship and small business management, with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current issues, including global opportunities, service, quality and technology, are highlighted throughout the text. The online Business Plan Guide and templates provide some of the most extensive information available on business planning.

Table of Contents

Part 1: The Challenge

Ch 1: Small Business: An Overview

Ch 2: Small Business Management, Entrepreneurship, and Ownership

Part 2: Planning in Small Business

Ch 3: Social Responsibility, Ethics, and Strategic Planning

Ch 4: The Business Plan

Part 3: Early Decisions

Ch 5: Franchising

Ch 6: Taking over an Existing Business

Ch 7: Starting a New Business

Part 4: Financial and Legal Management

Ch 8: Accounting Records and Financial Statements

Ch 9: Small Business Finance

Ch 10: The Legal Environment

Part 5: Marketing the Product or Service

Ch 11: Small Business Marketing: Strategy and Research

Ch 12: Small Business Marketing: Product

Ch 13: Small Business Marketing: Place

Ch 14: Small Business Marketing: Price and Promotion

Part 6: Managing Small Business

Ch 15: International Small Business

Ch 16: Professional Small Business Management

Ch 17: Human Resource Management

Ch 18: Operations Management

Origin Book information

• Language: English
• ISBN-10:  128586638X
• ISBN-13:  978-1285866383
• ISBN-13:  9781285866383

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